Sales Operations Consulting for Manufacturing

Optimizing Manufacturing Sales for Efficiency, Visibility, and Scale

Sales operations in manufacturing go far beyond territory maps and CRM administration. In a landscape defined by long deal cycles, channel partners, and technical buyers, success depends on a sales infrastructure that supports complexity, drives accountability, and scales efficiently.

Operational Sales Challenges in Manufacturing

Manufacturers face unique barriers to sales efficiency, often rooted in legacy tools, disjointed teams, and a lack of visibility across functions.

Common challenges include:

  • Inaccurate forecasting due to siloed sales and production planning
  • Poor visibility into rep performance or territory coverage
  • Sales comp plans that don’t match product complexity or margin targets
  • Overgrown tech stacks that hinder rather than help execution

We build industrial-strength sales operations systems that integrate with ERP platforms, connect GTM functions, and support scalable selling across complex channels.

InTandem provides specialized Sales Operations (SalesOps) consulting for manufacturers and industrial companies looking to improve forecast accuracy, increase rep productivity, and unlock growth. We help teams modernize their processes, tools, and data systems to align commercial execution with operational capabilities.

How We Help Industrial Sales Teams Operate Smarter

Territory Planning & Capacity Alignment

We develop data-driven territory models that align resources with demand and market coverage, whether selling direct, through reps, or via distributors.

  • Territory segmentation by vertical, region, or install base
  • Capacity planning across field sales, inside sales, and channel partners
  • Balanced book-of-business models for scalable growth

Performance-Based Compensation Strategy

We help manufacturers design comp plans that incentivize performance, margin protection, and cross-functional collaboration.

  • Incentive plans tailored to deal complexity and product mix
  • Real-time payout tracking and territory performance analytics
  • Configurable workflows for sales approval and exception handling

CRM Optimization & Data Hygiene

Your CRM should be a sales enabler, not a reporting burden. We help manufacturing sales teams clean up, connect, and maximize their CRM systems.

  • Salesforce, HubSpot, and Microsoft Dynamics configuration
  • Lead routing, opportunity tracking, and install base management
  • ERP-CRM integration for real-time quoting, pricing, and inventory access

Forecasting & Sales Analytics Enablement

We bring clarity to pipeline data and empower leaders with forecasting they can trust.

  • Stage-based pipeline forecasting tied to S&OP cycles
  • Win/loss analysis and quote-to-close conversion tracking
  • Visual dashboards for reps, managers, and executives

Tech Stack Streamlining & Tool Integration

From quoting tools to CPQ systems, we evaluate and refine your tech stack to reduce friction and enhance productivity.

  • Sales enablement platform selection and rollout
  • Integration with finance, marketing, and supply chain systems
  • Elimination of duplicate or underused tools to reduce cost and complexity

Sales Process Design & Operational Efficiency

We help industrial sales teams streamline processes and reduce friction across the full sales cycle.

  • Standardized sales workflows from lead to close for consistency and speed
  • Cross-functional alignment between sales, marketing, engineering, and fulfillment
  • Process audits and redesigns to eliminate bottlenecks and reduce cycle time

Who We Work With

We support B2B manufacturing and industrial clients with complex sales cycles and large stakeholder networks, including:

Whether your team is managing regional field reps, institutional clients, or broker networks, our experts tailor ops support to your sales model.

Flexible Support Models to Fit Your Needs

Fractional Sales Ops Support available starting at 20+ hours/month
Full-Time Talent Placement for Sales Operations Managers, CRM Admins, and Analysts

Meet our 1500+ RevOps experts, ready to support your growth journey

Justin InTandem Expert
Justin

Marketing Automation and RevOps Expert

Industries of Focus: SaaS, Financial Services, Manufacturing, and Transportation Management
Tools Experience: HubSpot and Salesforce Sales Cloud and Account Engagement

This is a headshot of Lissette, our GTM system and RevOps analyst expert.
Lissette

GTM Systems & RevOps Analyst

Industries of Focus: SaaS, Finance(including FinTech), and MarTech
Tools Experience: Salesforce, HubSpot, DOMO, ZoomInfo, and more.

Nicole Ciepiela RevOps and Business Intelligence Expert
Nicole

RevOps and Business Intelligence Expert

Industries of Focus: AI, InfoSec, Manufacturing, Services
Tools Experience: Salesforce, Tableau, Hubspot, Marketo, Outreach, LeanData, Gong, Highspot, Seismic, 6sense, BoostUp, Cloudingo

This is a headshot of Michael, our RevOps Strategy and Analytics Expert.
Michael

RevOps Strategy and Analytics Expert

Industries of Focus: AI, Data, Cyber, Enterprise Software, Federal Government
Tools Experience: Salesforce, BigQuery/Snowflake, BI

Get a Sales Engine Built for the Industrial Era

Your sales operations should support your GTM strategy, not slow it down. Let us help you build a connected, efficient, and high-performance system designed for modern manufacturing.

Let’s connect

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