Marketing Operations Consulting for SaaS

Build a Scalable, Data-Driven Marketing Engine for SaaS Growth

In SaaS, marketing operations are the backbone of pipeline growth. From attribution and lead scoring to campaign execution and MAP automation, every system must work together to support demand generation and customer acquisition. As SaaS companies scale, complexity increases, and growth stalls without a strong operational foundation.

SaaS Marketing Ops Challenges

Fast-moving SaaS environments often outgrow their marketing systems. We help high-growth teams fix what’s broken and scale what works.

Common challenges we solve include:

Unclear attribution and poor funnel visibility
Inefficient lead scoring and handoffs to sales
Disconnected platforms and delayed reporting
MAP workflows that don’t support speed or segmentation

We build integrated, insight-driven marketing ops systems that accelerate pipeline creation and deliver full-funnel accountability.

InTandem delivers expert-led marketing operations consulting for SaaS companies that are ready to scale smarter. Whether you’re refining your GTM motion, improving funnel visibility, or enabling marketing-to-sales alignment, we help you build infrastructure that delivers real revenue outcomes.

How We Support SaaS Marketing Teams

Marketing Attribution & Funnel Visibility

We implement full-funnel tracking to tie every campaign to pipeline or ARR. Our systems provide clarity at every stage, so you know what’s driving growth—and what’s not.

Multi-touch attribution modeling
Funnel definitions aligned with PLG and sales-led strategies
MAP, CRM, and product analytics integration

Data-Driven Campaign Analytics

Clean data and trusted metrics must back marketing decisions in SaaS. We build analytics frameworks that help you optimize spend and performance.

Channel performance and conversion tracking
MQL velocity, quality, and lifecycle reporting
Custom KPIs aligned with ARR, CAC, and growth targets

Lead Scoring & Routing That Converts

We design lead scoring systems that blend behavioral and firmographic signals, ensuring the right leads reach the right teams at the right time.

Scoring frameworks for inbound, outbound, and product-qualified leads
Routing logic with enrichment, approvals, and SLAs
Integration with SDR workflows and sales engagement tools

Marketing Automation Platform (MAP) Management

We help SaaS marketing teams scale automation from implementation to optimization without sacrificing personalization or efficiency.

HubSpot, Marketo, Pardot, and Eloqua setup and support
Nurture streams aligned to the buying stage and persona
Database hygiene, permissions, and compliance policies

A Strategic Partner for SaaS Marketing Ops

We work with:
B2B SaaS companies with inbound and outbound engines
PLG companies scaling into enterprise markets
Marketing teams with aggressive pipeline or demand gen targets
Venture-backed SaaS startups ready to level up their tech stack

Why InTandem for Marketing Operations in SaaS?

SaaS Fluency You Can Count On

We understand how fast GTM motions evolve in SaaS and how to keep your operations one step ahead.

Built for Scale and Speed

We design infrastructure that balances automation and agility, so your team can move fast without breaking systems.

Aligned Across the GTM Team

As a RevOps firm, we ensure your marketing ops integrate cleanly with sales, CS, product, and finance tools.

Tap into the Expertise of 913 SaaS RevOps Specialists

Anne

Areas of Expertise: Sales Operations, Sales Enablement, Business Operations, Project Management, Business Systems

Tools Expertise: Asana, Microsoft Power BI, Tableau, Salesforce CPQ, LinkedIn Sales Navigator, ZoomInfo, Clari, Salesforce SalesCloud

Nestor

Areas of Expertise: Sales Operations, Sales Enablement, Project Management, Business Systems, Deal Desk, Marketing Operations

Tools Expertise: Monday.com, Netsuite, Salesforce Service Cloud, Tableau, Salesforce CPQ, ZoomInfo, LinkedIn Sales Navigator, Marketo, Hubspot Marketing Hub, Hubspot Sales Hub, Monday Sales CRM, Salesforce SalesCloud

Dustin

Areas of Expertise: Sales Operations, Business Operations, Project Management, Business Systems

Tools Expertise: Monday.com, CaptivateIQ, Netsuite, ChurnZero, Gainsight, Salesforce CPQ, DealHub, Microsoft Power BI, Tableau

Flexible Engagement Options

Fractional RevOps Support starting at 20 hours/month

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Full-Time Talent Placement for MAP Admins, Marketing Analysts, and Marketing Ops Managers