GTM AI Enablement

Enable Smarter Go-to-Market Execution with AI-Driven Strategy and Ops

AI is reshaping how revenue teams operate, but it takes more than a tool to create lasting impact. Without clean data, aligned processes, and a scalable infrastructure, AI initiatives stall before they start. That’s where InTandem comes in.

We help high-growth B2B companies embed AI across their go-to-market (GTM) motion. Through a blend of GTM operations expertise, strategic planning, and hands-on support, we enable teams to use AI in ways that drive efficiency, accuracy, and revenue.

What GTM AI Enablement Looks Like

AI is only effective when it’s integrated into your operating model. That begins with your data, systems, and GTM workflows.

Strong GTM operations connect people, platforms, and performance metrics. With that foundation in place, AI becomes a powerful enabler, enhancing everything from segmentation and outreach to forecasting and expansion planning.

At InTandem, we build and optimize GTM systems that support AI from the ground up. We work across sales, marketing, and customer success to ensure that AI tools are usable, measurable, and aligned with real business goals.

Core Focus Areas for AI-Enabled GTM Ops

Data Readiness and Structuring

We build smart, data-backed territory models that increase coverage, drive fairness, and unlock rep productivity.

Predictive Lead Scoring and Routing

We build smart, data-backed territory models that increase coverage, drive fairness, and unlock rep productivity.

Sales Forecasting and Deal Insights

Designing and managing comp plans that motivate while aligning with profitability and growth. No more spreadsheet chaos or payout confusion.

Customer Intelligence and Retention Triggers

We create executive-level dashboards and rep-level reports that drive action, real-time visibility into pipeline, win rates, and conversion metrics.

Tool and Stack Optimization

Whether you’re on Salesforce, HubSpot, or something else, we design workflows, fields, and automation rules to support how your sales team actually sells.

AI-Driven Content and Campaign Optimization

Use AI to analyze performance data and optimize marketing content, timing, and channels for better engagement and pipeline impact.

Want to enable AI in specific GTM functions?

Combining AI and Talent to Execute at Scale

AI needs the right people behind it. InTandem helps you operationalize AI while also ensuring you have the talent to drive and sustain adoption. Our go-to-market recruiting solutions give you access to experienced professionals who understand both GTM strategy and AI execution.

Whether you’re scaling your RevOps function or hiring for a specialized analytics role, our team can help you find the right fit.

Meet our 1500+ RevOps experts, ready to support your growth journey

Justin InTandem Expert
Justin

Marketing Automation and RevOps Expert

Industries of Focus: SaaS, Financial Services, Manufacturing, and Transportation Management
Tools Experience: HubSpot and Salesforce Sales Cloud and Account Engagement

This is a headshot of Lissette, our GTM system and RevOps analyst expert.
Lissette

GTM Systems & RevOps Analyst

Industries of Focus: SaaS, Finance(including FinTech), and MarTech
Tools Experience: Salesforce, HubSpot, DOMO, ZoomInfo, and more.

Nicole Ciepiela RevOps and Business Intelligence Expert
Nicole

RevOps and Business Intelligence Expert

Industries of Focus: AI, InfoSec, Manufacturing, Services
Tools Experience: Salesforce, Tableau, Hubspot, Marketo, Outreach, LeanData, Gong, Highspot, Seismic, 6sense, BoostUp, Cloudingo

This is a headshot of Michael, our RevOps Strategy and Analytics Expert.
Michael

RevOps Strategy and Analytics Expert

Industries of Focus: AI, Data, Cyber, Enterprise Software, Federal Government
Tools Experience: Salesforce, BigQuery/Snowflake, BI

Combining AI and Talent to Execute at Scale

Fractional GTM Experts

Full-Time GTM Talent

Is Your GTM Organization Ready for AI?

Many teams collect large volumes of data but struggle to use it in meaningful ways. If any of the following apply to your business, AI enablement may be the next logical step:

  • Sales and marketing forecasts rely more on gut feel than data
  • Your teams use multiple tools, but little is connected or standardized
  • Adoption of AI tools is inconsistent or poorly aligned with GTM priorities
  • Reporting lacks actionable insights across the customer journey
  • Operational bottlenecks are slowing down growth or retention

We help companies assess readiness, identify high-impact AI use cases, and build a GTM system that supports scalable adoption.

Let’s connect

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Enable AI Across Your GTM Ecosystem

AI doesn’t replace your team. It amplifies it. With the right infrastructure, data strategy, and expert support, your GTM organization can operate with greater clarity, speed, and precision.

InTandem brings the operational muscle, strategic insight, and talent alignment to make AI practical, measurable, and effective. Let’s turn your GTM vision into a fully enabled, AI-driven reality.

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