Marketing Operations Consulting for Healthcare

Advanced Marketing Infrastructure for Healthcare Complexity

Marketing operations in healthcare must be capable of performing under pressure, handling compliance regulations, and intricate patient journeys. Whether you work with providers or payers, precision is key. Your lead funnels, campaigns, and analytic platforms must function harmoniously, leveraging insights and iterating on past successes to reach new heights.

Marketing Operations Challenges in Healthcare

Even more than other industries, healthcare marketing is shaped by strict regulatory requirements, complex provider negotiations, and extended decision-making cycles. Typical challenges we solve include:

Limited visibility into marketing’s impact on patient acquisition or revenue.
Siloed lead data across marketing, sales, and provider teams.
Incomplete attribution across digital, field, and referral channels.
Marketing automation platform (MAP) workflows that are not HIPAA or consent-compliant.

We construct a marketing ops foundation that unifies data, improves control, and adds predictability to your promotional endeavors.

InTandem provides expert-led marketing consulting for healthcare organizations. We upgrade internal systems, administrative processes, and data-gathering tactics to drive measurable growth while staying compliant across every touchpoint. Our methods don’t just result in more leads; they help you learn what your clients value and how to serve them better.

How We Support Healthcare Marketing Teams

Improved Attribution & Funnel Clarity

We help healthcare marketing teams implement start-to-finish campaign tracking and attribution to connect every initiative. From initial outreach to conversion, we’ll ensure you understand what’s working and why.

Multi-touch attribution across patient, provider, and partner campaigns.
Funnel definitions tailored to B2B, B2C, or multi-channel models.
CRM and MAP integration for full lifecycle visibility.

Precise & Compliant Marketing Analytics

Marketing metrics in healthcare aren’t just about performance; they’re essential for demonstrating value to clinical and operational stakeholders. We build dashboards and reporting frameworks that keep departments in sync and meet external regulatory requirements.

Readable dashboards displaying pipeline influence, conversion rates, ROI, and other top KPIs.
Marketing insights segmented by service line, region, or provider.
Reporting aligned with internal risk and compliance requirements.

Lead Scoring & Routing for Healthcare Companies

We design intelligent lead scoring systems tailored to healthcare, incorporating clinical relevance, behavioral engagement, and compliance considerations. Our routing logic ensures high-quality leads reach the appropriate team without delay.

Persona-based scoring for healthcare professionals, patients, and org buyers.
Lead management tools for outreach, inside sales, provider handoffs, and more.

MAP Setup, Optimization, & Administration

Our specialists manage the implementation, optimization, and execution of marketing automation tools for healthcare organizations. We focus on powering scalable growth while maintaining compliance with HIPAA and other regulatory standards.

Implementation and administration of HubSpot, Pardot, Marketo, Eloqua, and other leading CRM platforms.
Automated nurturing flows for complex healthcare journeys.
Qualified governance for opt-ins, data retention, and message compliance.

Your Strategic Partner for Healthcare Marketing Teams

Whether you’re building your healthcare go-to-market engine from scratch or bringing legacy systems up to speed, we offer the operational and market sector expertise to do it right.

Why InTandem for Marketing Ops in Healthcare?

Industry-Specific Knowledge

We understand the compliance requirements and multi-stakeholder dynamics of healthcare GTM models.

Execution You Can Trust

From campaign frameworks to MAP setup, every output is clean, scalable, and iterative.

Full Funnel Alignment

As a RevOps consultancy, we ensure your marketing systems can effectively talk to sales, CS, and finance tools.

Tap into the Expertise of 200+ Healthcare RevOps Specialists

Blaine

Areas of Expertise: Sales Operations, Marketing Operations, Project Management, Business Systems

Tools Experience: Marketo, Hubspot Marketing, Salesforce, Outreach, Salesloft, Pardot

Michael

Areas of Expertise: Sales Operations, Marketing Operations, CS/Support Operations, Sales Enablement, Project Management, Business Systems, Business Operations

Tools Experience: Monday.com, CaptivateIQ, Xactly, Microsoft Power BI, Salesforce Service Cloud

Nicky

Areas of Expertise: Revenue Operations, Go-To-Market Expert

Tools Experience: Hubspot, Salesforce, Gong, Salesloft, PowerBI, and Tableau

Choose The Right Engagement Model

Fractional Marketing Ops Experts starting at 20 hours/month

Learn More

Full-Time Talent Marketplace for Marketing Ops admins, analysts, and operations leads.