Marketing Operations Consulting and Execution for Healthcare and HealthTech
Our marketing operations experts connect tools, campaigns, and revenue data so you can see what drives the pipeline and stay compliant every step of the way.
Trusted by Leaders
in Healthcare
Our Marketing Operations Solutions
Marketing Automation Platforms Optimization + Admin
We design and manage the implementation and administration of marketing automation platforms to support scalable growth.
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- Implementation and administration of HubSpot, Marketing Cloud Account Engagement (Pardot), Marketo, or Eloqua.
- Automated nurturing flows designed for complex customer journeys.
- Compliance-focused management of opt-ins, data retention, and messaging standards.
Improved Attribution + Funnel Clarity
We help marketing teams establish end-to-end visibility across campaigns to better understand performance, influence, and funnel movement.
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- Directional multi-touch attribution across provider, partner, and organizational campaigns.
- Funnel definitions tailored to B2B, B2C, or hybrid models.
- CRM and marketing automation integration for lifecycle visibility.
Marketing Analytics
We design reporting frameworks that balance performance measurement with compliance and stakeholder accountability.
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- Clear dashboards showing pipeline influence, conversion rates, ROI, and core KPIs.
- Marketing insights segmented by service line, region, or audience type.
- Reporting aligned with internal governance and regulatory requirements.
Lead Scoring + Routing
We design lead scoring and routing frameworks that reflect buying behavior, relevance, and regulation considerations.
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- Persona-based scoring for providers, administrators, patients, and organizational buyers.
- Routing logic that ensures qualified leads reach the appropriate team fast.
- Lead management workflows supporting inside sales, provider handoffs, and partnerships.
How you get the right expert in under 72 hours
You don’t need a six-month ramp to see results. Tell us what’s not working and we do the heavy lifting.
Discovery &
Audit Call
Tell us your goals, your challenges, and your roadblocks.
AI-Powered
Expert Screening
We use AI + human review to find and select the best expert for your needs.
Match Introduction
& Confirmation
You’re introduced to the expert within 72 hours for a 1:1 meeting to confirm the fit.
You choose how many hours you need and can adjust at any time.
Expert Joins
Your Team
They’re ready to go on day one. No lengthy onboarding or training required.
Not a fit? We’ll match you with another expert within 72 hours, free of charge.
Meet our 200+ Healthcare and HealthTech RevOps Experts
Areas of Expertise: Revenue Operations, Go-To-Market Expert
Tools Experience: HubSpot, Salesforce, Gong, Salesloft, Power BI, and Tableau
Areas of Expertise: Sales Operations, Marketing Operations, Project Management, Business Systems
Tools Experience: Marketo, HubSpot Marketing, Salesforce, Outreach, Salesloft, Pardot
Areas of Expertise: CS/Support Operations, Sales Operations, Marketing Operations, Sales Enablement, Project Management, Business Systems, Business Operations
Tools Experience: Monday.com, CaptivateIQ, Xactly, Microsoft Power BI, Salesforce Service Cloud
Who we work with in Healthcare and HealthTech
We support organizations across different motions and growth stages, including:
- HealthTech companies managing multi-channel marketing programs
- Companies selling into providers and payers with multi-touch buying cycles
- Benefits and value-based care platforms operating in complex data and attribution environments
What makes InTandem the right partner
Industry-Specific Knowledge
We understand how healthcare regulations, long buying cycles, and multiple decision-makers impact marketing execution. We know where marketing operations break down and how to fix them.
Execution You Can Trust
We implement scalable systems designed to stay clean, repeatable, and reliable as teams and priorities evolve.
Full Funnel Alignment
We connect marketing systems with sales, customer success, and finance so performance is visible end to end.
Looking for help with something else?
Tell us your Marketing Ops problem, and we’ll connect you with an expert who’s solved it before and knows the fastest path forward.
RevOps Solutions Built for Healthcare
We don’t just solve for Marketing Ops, we help you run a revenue engine that works together.
Sales Operations
We create structure and predictability in sales. From compliant territory models to unified reporting, we help your teams forecast accurately and move faster with confidence.
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Customer Success Operations
We create structure and predictability in healthcare sales. From compliant territory models to unified reporting, we help your teams forecast accurately and move faster with confidence.
Flexible engagements tailored to your needs
Meet Your Marketing Ops Expert in 72 Hours
Marketing Ops consulting and expertise on demand
Access hundreds of pre-vetted experts who can begin supporting your business needs within 72 hours.
Ready for any challenge
Engagements range from 5 to 40 hours per week, allowing us to provide coverage for your needs from specific project execution to parental leave coverage.