Marketing Operations Consulting

Unlock Marketing Precision and GTM Growth with Expert-Led Ops Support

In the fast-paced world of B2B marketing, strategy alone isn’t enough. To drive pipeline, scale campaigns, and turn marketing into a true revenue engine, you need bulletproof operations behind the scenes. That’s where InTandem’s marketing operations consulting comes in.

Consulting for Marketing Operations Built for Modern GTM Teams

At InTandem, we believe marketing operations is the foundation of a successful go-to-market (GTM) strategy. Our team brings a rare mix of tactical expertise and strategic perspective that’s built from years of experience supporting Series A startups to Fortune 500 companies.

From MAP (marketing automation platform) administration to MQL scoring models, we help marketing leaders turn fragmented systems into streamlined, scalable revenue engines.

Whether you need short-term project support or a long-term partner to evolve your marketing ops infrastructure, we help you eliminate inefficiencies, boost campaign ROI, and align your GTM motion with scalable, data-driven execution.

Marketing Ops Areas We Support

Campaign Management

Seamlessly execute integrated campaigns across multiple channels and ensure campaigns are tracked, attributed, and optimized for pipeline, not just clicks.

Marketing Analytics

Stop guessing and start knowing. We build dashboards and reporting frameworks that provide crystal-clear visibility into your marketing funnel, ROI, and contribution to revenue.

MQL Scoring + Optimization

Align marketing and sales with intelligent MQL scoring models that reflect your unique buyer journey and GTM priorities.

Lead Routing + Enrichment

Get leads to the right place, fast. We automate and optimize your lead routing logic, enrichment, and SLAs to ensure no qualified lead slips through the cracks.

MAP Setup + Administration

From initial implementation to advanced automation workflows, we manage tools like HubSpot, Marketo, Pardot, and others with expert precision.

Data Management

We structure and maintain your marketing data to support accurate reporting, smarter segmentation, and more effective campaign execution.

Your Marketing Ops Challenges, Solved

Hiring a full-time resource may not always be feasible. And stitching together project-based freelancers often adds more complexity than it solves. That’s why InTandem offers a different approach.

We’re a RevOps consulting firm with deep expertise across SalesOps, CS Ops, and Marketing Ops, allowing us to design truly integrated solutions across your entire GTM motion.

Whether you’re navigating platform migrations, building attribution models, or trying to fix a broken lead funnel, we bring the right expert to the table, fast.

Why Choose InTandem for Marketing Ops Consulting Services

RevOps Expertise at the Core

We go beyond traditional marketing consulting. As a revenue operations firm, we bring the full GTM picture into focus, ensuring marketing ops is fully aligned with sales and CS for a cohesive growth strategy.

Elite Talent, Vetted and Ready

Our network of 1,500+ vetted professionals includes marketing operations specialists, automation experts, and data analysts. We match you with the right expert in 72 hours or less. No endless interviews required.

Flexible Support Models

Need a few hours per week or a full-time hire? We’ve got you covered. Our fractional and full-time support options let you scale expertise based on your stage, budget, and goals.

Meet our 1500+ RevOps experts, ready to support your growth journey

Justin InTandem Expert
Justin

Marketing Automation and RevOps Expert

Industries of Focus: SaaS, Financial Services, Manufacturing, and Transportation Management
Tools Experience: HubSpot and Salesforce Sales Cloud and Account Engagement

This is a headshot of Lissette, our GTM system and RevOps analyst expert.
Lissette

GTM Systems & RevOps Analyst

Industries of Focus: SaaS, Finance(including FinTech), and MarTech
Tools Experience: Salesforce, HubSpot, DOMO, ZoomInfo, and more.

Nicole Ciepiela RevOps and Business Intelligence Expert
Nicole

RevOps and Business Intelligence Expert

Industries of Focus: AI, InfoSec, Manufacturing, Services
Tools Experience: Salesforce, Tableau, Hubspot, Marketo, Outreach, LeanData, Gong, Highspot, Seismic, 6sense, BoostUp, Cloudingo

This is a headshot of Michael, our RevOps Strategy and Analytics Expert.
Michael

RevOps Strategy and Analytics Expert

Industries of Focus: AI, Data, Cyber, Enterprise Software, Federal Government
Tools Experience: Salesforce, BigQuery/Snowflake, BI

Marketing Operations That Drive Revenue, Not Just Reports

InTandem’s marketing operations experts are fluent in both the art and science of modern B2B marketing. We help you:

  • Build scalable campaign processes
  • Eliminate data bottlenecks
  • Improve lead quality and conversion rates
  • Deliver reporting that fuels real-time GTM decisions
  • Drive cross-functional alignment with Sales and RevOps

Whether you’re trying to clean up your MAP, build an attribution model, or fix your lead handoff process, our experts get to the root of the issue and deliver measurable results.

Support Options That Fit Your Growth Journey

Fractional Support

Full-Time Placements

The InTandem Difference

Our clients choose InTandem not just for our talent pool, but for how we partner.

Strategic + Tactical

We balance execution with strategic input, making us a true thought partner, not just extra hands.

We’re built for speed, but never compromise on quality. Most clients see a fully onboarded expert within 3 business days.

From marketing attribution frameworks to campaign ops audits, we bring a clear plan and quantifiable results to every engagement.

Let’s connect

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Let’s Power Up Your Marketing Operations

The modern B2B marketing team needs more than strategy; it needs ops that scale, measure, and accelerate growth. InTandem brings the expertise, flexibility, and speed that today’s GTM leaders demand.

Let’s turn your marketing engine into a revenue-driving machine.

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